LinkedIn has grown to become one of the most widely used professional social networks, with over 500 million active users. One may readily assume that advertising on the platform will result in a superb approach for achieving one’s marketing goals given its large and active audience. Ignoring LinkedIn advertising is simply inconceivable.
But it’s crucial to understand the cost of LinkedIn advertising before you design your strategy. This is so that there are alternatives for any budget on the site, which has a distinct price structure than other social networks. You’ll find that the audience might be more qualified as you continue to read.
It will help you realize how the pricing system works for LinkedIn Ads and the major ad options available on the platform. Keep reading!
What is LinkedIn Ads?
LinkedIn Ads are the tool you use for advertising on LinkedIn. It allows you to create your messages for the most diverse/heterogeneous segmented audiences. Together with a focus on the corporate world, LinkedIn is certainly amongst the very top options for whoever wants to communicate in a B2B environment.
Although it is not the first platform that comes to mind for those looking for paid traffic, this is a platform with one of the best opportunities. With it, you can communicate directly to decision-makers, offering, for example, more quality in the leads. Additionally, it is also possible to observe an increase in the average sales ticket.
Targeting on LinkedIn Ads
With its focus on work, LinkedIn allows for powerful targeting that, in some cases, is essential for some strategies.So do not think about LinkedIn as a job board or a site for sharing motivational rags-to-riches stories; it’s chock-full of potential partnership and business opportunities.
Pros of LinkedIn Ads: Why Advertise on LinkedIn?
It is, much like Google Ads and Facebook Ads, a fully funcional tool for advertising. Its use is, therefore, best suited for cases overseen by experienced professionals. After all, the costs might be higher than those of the competition. On the other hand, this is a result of an upside characteristic: LinkedIn can be more qualified.
Qualified and influential audience .
Therefore, I cannot talk about LinkedIn without mentioning its greatest fame: being the home of the most influential professionals in the market .
There, you can find professionals who are outstanding in their fields. They have a powerful and engaged network of followers. For this reason, the LinkedIn Ads audience is one of the most qualified depending on your campaign objective.
After all, it is easier to reach opinion-forming professionals and decision-makers. All this with an average ticket that is twice as high as competing networks.
Filters based on job titles/professional information
Qualification is a very important aspect. This is due to the network’s ability to filter audiences based on users’ professional information. Combined with common demographic filters, LinkedIn Ads is able to better qualify leads.
Another crucial point is the ability to filter based on audience interests, which makes it easier to find the characteristics of your persona when creating ads.
The home of B2B
As I said before, LinkedIn is perfect for the corporate world. Therefore, it is highly recommended for objectives that focus on B2B relationships.
Therefore, if this is your goal, using LinkedIn is a powerhouse that should not be ignored. The network itself is considered a great generator of B2B leads. In addition, it promises 2x more conversions in this segment.
Main disadvantages of advertising on LinkedIn
Despite the great advantages, every network has disadvantages that should be pointed out. In the case of LinkedIn Ads, the main factor that causes concern is the cost.
The costs of advertising on LinkedIn are higher than those of its main competitors. Therefore, expect to invest more than on Facebook or Google. However, as I said before, this is due to the qualification of leads and the ability to increase the average sales ticket.
Therefore, you need to assess whether it is the right time to advertise on the network. Also, analyze whether your objective is compatible with what LinkedIn offers. This way, you avoid investments with no returns and high prices.
How to advertise on LinkedIn?
LinkedIn Ads offers a variety of formats for ads on the platform. Whether in messages or video ads, there are several ways to communicate through LinkedIn Ads.
Sponsored Messaging
Use LinkedIn direct messages to communicate with your audience. This format allows you to start conversations or send messages to users.
It is possible to generate immediate actions through direct messages, as well as start dialogues with your target audience.
Text ads
Communicate easily through text. You choose a title, description, and an optional 50×50 image. This format is displayed alongside a call-to-action button.
With this type of ad you connect with leads through CTAs and forms.
Dynamic Ads
Attract qualified audiences by using your profile photo, job title and company name. This format boosts results and can be an option for those looking to gain followers or generate traffic to a website.
With Dynamic Ads, audiences are personalized and optimized, generating leads more efficiently.
What are the requirements for advertising on LinkedIn?
Advertising is simple. You will need a LinkedIn account and a page for your business. Once you have done this, the ads tools will be available to you.
However, it is important to remember that until the date of publication of this article, the accepted payment method is credit card.
Cost to advertise on LinkedIn
We have already discussed that the prices here are higher as compared to other options. That doesn’t mean it is bad; it is differently priced. After all, I said that in at the beginning—LinkedIn can get better results, depending on what campaign objective is set.
In general terms, the minimum daily amount to invest in LinkedIn Ads is R$20 per day, with R$4 per ad. Therefore, it is worth noting that the average ad value may vary according to the segmentation, configuration, objective and other factors that a traffic manager evaluates.
