Today we will tell you how to apply SEO to your website efficiently.
However, before we begin, we need to make it clear that there is no ready-made recipe for the success of your strategy.
The big key is actually marketing planning . We have exclusive content on the subject and it’s worth checking out.
For search engine optimization, SEO, it is no different.
You need to analyze exactly where your company is now and define the strategies you will adopt to achieve the proposed objectives. This way, you will follow a path focused on results and efficiency.
Check out the first steps to implementing a winning strategy now.
SEO WordPress
The first step in any digital marketing strategy starts with the structure of your website.
As we mentioned earlier, Google rewards domains that deliver professionalism, both for the client and for the organization itself.
The age of a domain, the time the page runs without errors and the coherence of the source code are essential factors in demonstrating this ability.
There are platforms like Wordpress that are a great help for marketing professionals looking for efficiency in publishing a domain.
It is an open source program that adapts to the reality of any business, and can be adjusted, optimized and improved according to the professional’s expectations.
Furthermore, it has its own and external plug-ins that add features that can optimize your customer’s experience, while being adjusted to the prerequisites required by the algorithms that evaluate the pages.
In this way, SEO WordPress offers complete support from the beginning of the production of your website until its effective publication, as well as the monitoring of metrics and results.
It’s worth knowing this powerful tool!
Application of On page SEO
The effective optimization of your domain is called On-page SEO , which seeks to treat each subdomain of your website in a specialized way.
User experience is the most relevant factor for page ranking at the top.
Remember when we talked about the 2 seconds to be indexed ? Google takes this very seriously. You must be wondering if this is your responsibility or not.
We answer, yes !
Even on slow connections, your website needs to be responsive and take the user quickly between pages, otherwise they will get tired and Google will give preference to websites that respond faster .
Cleaning your code
To reduce waiting time, review everything that has been or will be made available on your page.
When we talk about source code , we are referring to the programming lines that are, in fact, the language spoken by electronic systems and equipment.
This code needs to be clean and reduced as much as possible, avoiding redundancies, duplicate lines or even commands that contradict each other.
This is the text that the algorithm will read, not the actual blog post. Therefore, it is essential that it is highly readable and easy to understand.
Furthermore, this is the field where you will preview the content using schemas.org .
Schema can also be understood as rich snippet .
Stop to analyze an example of a search performed on Google.
The title given to this link, as well as the description below it and other clickable links make up the search engine snippet , offering a preview to the user.
In the end, all of this is embedded in the source code of your page, which is analyzed by algorithms to understand whether it is worth making them available or not.
Still on this subject, we cannot ignore the zero position in the results. It is above the first place.
Therefore, with a well-planned schema, it can even provide a complete paragraph with an image to convince the user to enter your domain and consume the content in full.
Strategic use of Keywords
When we talk about SEO, we need to put aside our extensive, beautiful and award-winning catalog to focus on the desires of our target audience .
When we said that Google is all about improving the user experience , we weren’t kidding, that’s how the company makes money.
Keywords are the center and foundation of this strategy for a good reason. After all, it is through them that the reader searches for valuable content.
They need to be studied, planned and very well calculated to be included in a blog post, domain name or URL, otherwise they will harm all the efforts made.
Part of this planning is knowing your target audience . Understanding what their needs are. Understanding what they are looking for at that exact moment.
With this information, you will create a list of terms that he may be typing right now to search for valuable content , then look at them and define which ones are really relevant to your strategy .
Keyword Planner is a tool created by Google with the aim of evaluating the quality of these words.
This way, it provides traffic generated by each term, number of searches and even cost per click if you intend to combine SEO with paid ads.
Efficient keyword selection
The choice will depend solely and exclusively on your strategy, customer profile and the moment you want to approach them in the sales funnel .
If they don’t yet recognize that they have a problem that needs solving, you can approach them with more generic terms that will attract a large volume but capture few.
Furthermore, at this time it is essential to educate the public and generate value , so extensive, detailed and explanatory content can engage an audience more effectively.
On the other hand, at the end of the funnel, people are already aware that they are looking for a product or service that meets their needs, and they just need to find a company that has these resources.
Now the level of specialization increases, and you look for words that don’t generate as much traffic, but are much more qualified to effectively close deals.
In parallel with the beginning, now is the time to be succinct. Without beating around the bush. Present the solution directly and with reduced content, after all, the audience has already passed the self-knowledge phase .
