First, an updated website will give you online authority. So, if you wonder if it is really worth making a new design for your company’s website, then you are in the right place! Here, I’ll show you the reasons behind renovating a website and how to do this work in an optimized way. You know you can even sell more by doing so? I’ll let you know!Even though some hold the belief that having a website has lost its excitement, others take the bull by the horns and seek to renew their company’s digital experience. The effort will pay in many ways, and that’s what we will discuss.
Let’s go?
When to redo the website?
Initially, it is possible to identify symptoms that indicate that your website needs to be updated. One of the main symptoms is a drop in organic traffic. Organic traffic is a Digital Marketing term used to define all traffic acquired organically. In other words, traffic acquired for free.
This happens when your site is represented in Google search and receives clicks. However, this is only one symptom that shows your site should be redesigned. To make things easier for you, here are the major symptoms as well as how to identify them.
The website loads very slowly.
Website performance is a really important indicator for SEO and also for the health of the website. Thus, in case the loading time is long, the website already creates a problem.
The website’s opening time must be fast and agile, giving the user access to the content efficiently and quickly. So, if your website takes a long time to open, you need to pay attention.
Run a test using Google PageSpeed Insights and see how your site is performing.
Website with outdated design.
Another point that is an indicator of the need for a website redesign is the design. Company websites that remain out of date do not keep up with the evolution of the company’s identity in the long term. This causes the design on the website to become outdated and even to fail to identify with users.
If the company has undergone changes in its communication identity, it is important that this is also reflected on the website. Another issue that can cause problems is old websites that have not been updated to current market trends.
No, I’m not saying that a company should stick to changing trends, but rather, not stick to old trends or outdated design solutions. Likewise, companies should keep their website updated based on their visual identity. So, if there has been a change in your company’s logo, colors, or identity , your website needs to be updated as well.
Website with security flaws.
In the same sense, the use of old technologies is a problem on websites. Depending on the environment in which it was built, the website may not perform well on current technologies. An example of this are websites that are not ready to be displayed on cell phones and tablets.
Updating technologies, in addition to website security. This is because security flaws in older technology are more likely to exist because of increased exposure to online threats over extended periods of time.
Security flaws, antiquated plugins, and non-mobile-responsive designs are all indicators that it’s time for a rethink.
SEO – Website does not attract visitors.
SEO or Search Engine Optimization are optimizations made so that a website stands out in organic searches on Google and other digital search engines. Remember when I said above that the decline in organic search is a problem? SEO is a work that seeks to improve organic traffic using various strategies.
If your website doesn’t have a good SEO job , with broken URLs, indexing issues, and low-quality content, it might be time to refactor your website.
Changes in the company structure.
Changes in the company’s structure also impact the website. This is the case when there are changes in business models or when an online store is opened. In these cases, it is important to redesign the website so that it adapts to the company’s new needs.
A good example is the case of companies that build online stores. For online stores, a restructuring of the website is necessary. This leads to complete refactoring.
Website is not selling.
If your website isn’t selling, one of the reasons could be your website. A lack of functional design, poor content, and performance issues can lead to a sad result: your website won’t sell anymore!
When this happens, one of the solutions is to redesign the website. By redesigning the website, you can add more eye-catching images, Call To Action, improve content and also strengthen your website’s authority in your market .
Remember, the experience your customer has on your website is reflected in the way they interact with your company. A bad and problematic website creates even more problems.
How to redo website?
Okay, now that I have told you the whys of redesigning a website, I will tell you how to do it. The process of redoing and redesigning a website is very much like that of creating a website. However, there are precautions that you should take to avoid problems during the redesign.
A good example is the concern with SEO, which should be evaluated very carefully. After all, a mistake when changing a URL or content can damage the site’s SEO. Likewise, it is possible to use SEO reports to guide the work and look for opportunities during the rework. We have already discussed this in another text, so here is a reading suggestion.
Besides SEO issues, one would also consider the technology used in redesigning. The ways through which one can create a website are several at the moment, and you need to pick one that makes sense for your goals with the new website. You might, for example, use a content management system like WordPress.
If you are up to opening an online store, you must know what really is at your fingertips. For example, a great manager of your website—WooCommerce.
So, so that you don’t have any doubts, I have separated some tips that will help you:
Create a project for your new website.
Creating a project means putting your expectations on paper and documenting them. In other words, clearly documenting your goals for the new website and what you plan to achieve with it. Based on this reflection, it is also important to document the functions and actions that need to be present.
This will make it easier for you to find professionals and development companies . After all, each company/professional has a different approach to development. In short, you need to look for professionals who are proficient in the development technology that best suits your needs.
By condensing your needs into a document, you make it easier to contact these professionals.
See what your competitor is doing.
Another crucial point is to evaluate the positioning of your competitors . By doing this work, you can understand opportunities that are not being explored by them, as well as identify deficiencies that your website does not address.
Furthermore, in the competitor analysis you also evaluate the positioning of your website in terms of SEO and Digital Marketing .
Evaluate the basic points for your website to work.
At this stage, it is important to evaluate points that can improve the experience with the website. So, evaluate whether the server you are using is capable of handling the new scope for the website. In addition, look for speed improvements and support for current technologies.
One tip is to seek help from people with experience in website and system development.
Give your website a new look.
Remember when I talked about outdated design that doesn’t match your company’s identity? The redesign is the time to make your website reflect your business’s identity.
Take care with the quality of the design, showing the company’s DNA in every corner of the website. This way, you will be more successful in identifying your target audience. As a result, you may even gain some authority points. After all, when a website has a design that inspires trust, it can be easier to close the sale.
