Check out some tips that will make a difference from the beginning of your SEO project .
Start on the website
On-page SEO requires several tasks that need to be performed on a page-by-page basis. Yes, WordPress has features and applications that make the job easier, but let’s assume that you don’t have this tool.
So the work needs to be done in detail. To do this, create a checklist containing the main steps to facilitate the optimization process. Use the following items.
Essay
SEO text needs to have a good keyword density. The recommended ideal is 1% to 2% of keywords. This means that in every 100 words of the text, the keyword should appear between 1 and 2 times.
But pay attention, this is a recommendation that guides writing , not a rule. In fact, it varies from topic to topic. The idea is to be original, to make it seem like your content is just well-written content, with copywriting rules .
Start by inserting the keyword at the beginning of the text. Distribute it throughout the paragraphs and use variations. For example, if the topic of the article is “marketing for e-commerce”, also use “marketing for online stores”. This way you will “capture” a larger potential audience, that is, you will appear to users who searched for other terms.
The editors also need to naturally retrieve other articles posted on the blog to link to the content. This applies to both material from the site itself and other good references.
Keep in mind that the more complete the text is, with words and terms related to the subject, the better. That’s why it’s worth doing some research on competitor sites, suggested keywords (use Google Suggest) and the suggestions that appear at the bottom of the search page.
Titles and subtitles
A good title is less than 60 characters long and should contain the keyword and, if possible, a number. Blog readers appreciate lists, which is why we often see posts like “10 tips for optimizing your website.” However, it is also important to focus on basic writing rules, such as clarity and conciseness.
Headings should be the hierarchy of the page, so they are related to the website’s HTML. The article title is represented by the H1 code, the subheadings use the H2 tag, below them are those that use H3, and so on.
Remember that the better organized your post is, with a clear hierarchy, the better Google will see your page.
Meta tags and descriptions
The post description is displayed in search engines just below the title. It is the text that we can read in each link on search pages.
It is recommended that the description does not exceed 160 characters. Try to summarize the content of the article using keywords and their variations.
Tags are the labels that search engines find on the web. Therefore, they also need to contain the main keywords of the post. In addition to the post description, you need to add tag descriptions to each image on the site.
Linking
Linking creates a network that makes it easier for Google to read. In each post , create links to related articles, and also link to other reliable websites.
At this point, it is important to carefully choose the site to be linked to because it ends up passing “juice” to your pages. An untrustworthy site will tarnish the reputation of your pages.
Create a clear hierarchy of content on pages that are easily recognized by Google. This will be especially important when submitting a sitemap.
Google Search Console
So far we have seen the basic steps of Onpage SEO . Let’s move on to Offpage SEO .
Search Console is a Google resource created for webmasters to monitor the quality of their website. Here you will submit a sitemap of your website, which is literally a “map” of your website. The task is very simple and you can do it easily.
In addition to providing several useful tools, registering with Search Console will make it easier to rank your website. So, add your website, track errors and important data about your business.
Directories
Before search engines like Google, people used directories to find websites. They were like a big library of useful links.
To find a website, you had to find the folder of websites on the topic. The same applied to those who wanted to be found: you had to register the website within the folder of related websites.
Directories are no longer as popular as they used to be, but they are still very useful for creating backlinks. There are several on the internet where you can register your website. They will give you a lot of weight when Google ranks your content.
Social media
We can’t forget to mention social media. It’s true that they aren’t always useful for engaging your audience, but being present strengthens your link building. So, share your content on different social media networks, as long as they are related to your business.
For example, it’s not worth using LinkedIn if you’re looking to sell glasses. The algorithm might think you’re spamming. However, using well-known networks like Facebook, Instagram , and Pinterest is very important.
But remember that SEO alone is not enough to be successful in this environment. It must be planned in an integrated manner.
Content aggregators and bookmarks
There are several content aggregators and bookmarking sites, where you can add your pages. Make a list of them and whenever you publish a new post, share it on these sites. In addition to driving traffic to your site, making it easier to capture leads , they can improve your site’s positioning on Google in the long term.
Comments
Comment on related pages. It’s that simple. When you find a blog that publishes content similar to yours, be sure to comment. This way, you show that you are an expert, you will be seen by many other people interested in the subject and you can even include the link to your website in the comments box.
Focus on link building and monitoring
The final tip is twofold. Throughout the SEO cycle, you need to focus on distributing links across the web. Your goal is to become known, and so you should have links in the most diverse places on the internet. In addition, you need to constantly monitor the results.
When you have finished the work and obtained a good diagnosis of the SEO work, go back to the content audit and start all over again.
End-to-End SEO Marketing
SEO is a strategy that was neglected for a long time, until its real value was realized. It has a low cost and brings more efficient results than other , more well-known methods, such as paid advertising.
In fact, through organic growth, the first-placed search engine in the results ranking can receive up to 30% of all clicks , while the second-placed search engine drops to 20%, and so on.
Furthermore, according to Google, 51% of smartphone users found new companies to close deals with through searches. This is your chance to gain a digital presence and expand your area of activity.
In this article, we aim to bring you everything you need to know to implement an efficient and consistent SEO Marketing strategy.
Don’t wait for ready-made recipes for success. Every business has its own needs, and these will dictate the path you take in this field.
This way, with time and constant practice, you will understand how the metrics relate to your page and how the algorithms respond to the optimizations you implement on the domain.
Investigate what the market is doing to get inspired and generate valuable insights for your brand.
