You may have come across a thank you page at some point for downloading an e-book or requesting contact from an expert. This is an example of a thank you page , which aims to direct the customer who converted to a landing page to thank them and, sometimes, provide information on next steps.
However, through this page, we can do much more than that. It allows us to track conversions that happen on the landing page with tracking codes , and also maintain the user experience, directing them to other content in order to keep them engaged with the brand.
In addition to showing the customer that they completed the action successfully and giving them further instructions, the thank you page can contain directions to other areas of the company so that they can continue interacting.
It is worth remembering that the thank you page is part of the user experience , and is an important channel to keep them engaged in your content, offering relevant topics for their knowledge journey.
Possible goals of a thank you page
Among the many functions of a TYP, we can list 6 of them as the main ones. Follow along!
Thanks
Thank the user for the action taken on the page.
Confirm that the action was performed correctly
In short, we can indicate to the user whether they are following the expected process.
Inform the user that they will receive the information
The focus here is to announce to the user that they will receive the promised information or benefit , whether through a link, a phone call or by sending the documentation by email.
Lead the user to related content
We can point the user to related content: other e-books for download , interesting articles, strategic pages on your blog, products, website, etc.
Convert the lead into a customer
Making the commercial offer available so that he can request information and, thus, you can contact this hot lead interested in your brand and products.
Insert tracking pixels
One of the goals of the thank you page could be to add tracking pixels for conversion-oriented paid campaigns.
Why this page is so important
In general, the primary function of this page is to communicate to the user that the action performed by them has been completed. This way, the person has no doubts about what the next steps are to access the content.
In other words, TYP completes the conversion process of your visitor who has just become a lead or subscriber .
In addition, this thank you page can have several other functions, as we saw earlier. After all, you have already captured 100% of the action from your user, who is engaged and interested in what your company can offer them, at least in terms of content.
For this reason, in addition to informing, thank you pages are a great opportunity to continue interacting with your visitor, so that a reconversion or a new experience with your content occurs.
Tips for a good thank you page
To have a good thank you page structure , you can follow the tips below!
- remember to thank the contact for the conversion;
- inform him about the next steps : whether the content will be sent by email, how long it will take for the seller to get in touch, etc.;
- use the thank you page to track your conversions through tracking codes;
- use the thank you page to offer the customer more content related to what they searched for – rich materials , videos, blog content –, a way for them to contact a consultant directly or even have access to other communication channels, such as social networks, for example;
- Test it out! Share your TYP with your colleagues and see if the goal you are trying to achieve is also making sense to other people.
Models to inspire you
Below, we have some thank you page examples that you can put into practice!
But, always remember to check if this model makes sense with your strategy and with the landing page or form to which it is linked.
Promote your social networks
Take advantage of this opportunity and introduce your social networks to your customers, so they can choose which one they prefer to follow your company. This way, you can increase the number of followers and keep your customers always up to date with your content. Social networks are extremely important channels for monitoring your customers’ level of satisfaction and their engagement with your brand.
Submit your free trial
If you have some kind of free trial of your service/product, you can take advantage of the thank you page to offer it to your customers. The chances of them wanting to take a no-obligation trial are higher, since they are already accessing some of your content and already have a brief knowledge of your company.
Offer rich related materials
Link to other content from your blog or rich materials that are related to the content on the landing page . You can suggest texts that the customer may find relevant and direct them to your blog or an e-book that will add to their learning journey.
This way you ensure that they remain engaged with your content and learning even more about your segment, product and services.
Present your success stories
To give credibility to your service or product, the thank you page can be a great way for you to present your success stories.
Social proof helps a lot when it comes to hand-raising landing pages , where the customer already wants to be contacted and, when faced with other satisfied customers, it reaffirms the choice they made and can positively influence their purchasing decision.
Direct to your blog
There’s nothing better than engaging that customer with rich content, right? So, to ensure that the customer’s interaction on your website doesn’t end after the thank you page , direct them to your blog where, in addition to consuming content that may be interesting to them, they can also sign up for your newsletter and continue engaging through your emails.
Offer discount coupons
To give that little push towards a purchase, this is a strategy that can help convert a lead into a sale .
If you have discount coupons, take advantage of the thank you page to make them available via a form, so you capture more relevant customer information that can be used in a future strategy.
Direct to contact with the specialist
This is a great strategy if the goal of the landing page is to nurture the contact for a future hand-raising . With this thank you page, you give the customer the opportunity to contact the specialist and ask any questions they may have.
Show related videos
You may not have a lot of content relevant to the landing page topic on your blog, but your YouTube channel is full of videos that are all about the content. Use them!
Separate topics related to the landing page topic and place them on the thank you page as videos that the customer may be interested in.
Many people prefer videos to texts, so in addition to improving the user experience , you also have the chance to boost the views of your videos and get more subscribers for your channel.
Promote your events
This could be your chance to boost that event your company is hosting. So, if you have a webinar that is related to the content on your landing page , or that your customer might be interested in, your thank you page could be the time to promote it and get more sign-ups .
However, in this type of strategy, it is important to pay attention to the date of the event and update the thank you page after it has taken place. You can update it to another event that will take place or return to a thank you page on social media.
Focus on user experience: Make content available on mobile
The number of people using mobile devices to access content and perform searches is growing, and considering the user experience, this can be a good strategy to optimize the delivery of rich material.
This way, you can also improve your customers’ experience with your content. Create mobile versions of your rich materials and offer this option to your customers when they download them.
Add testimonials about your company or product
Once you have captured a lead through content downloads , take advantage of the fact that the user is a hot lead and offer them a commercial offer, highlighting a series of benefits and displaying brand logos as testimonials from individual customers.
Put up a quick opinion poll on a given topic
Use the thank you page to quickly survey qualified leads . You can ask questions that help you easily segment your lead base and understand where they are in their journey.
What should we put on a thank you page?
To create a TYP that has a chance of increasing conversions, you need to plan , right? By defining a goal for this stage and thinking about your lead ‘s next steps , everything becomes simpler.
Check out some good practices that can help you!
- enter basic company contact information: leave phone numbers and emails;
- have a clear CTA: the lead needs to know exactly what to do, without beating around the bush. Use imperative verbs like click, access and discover to spark their interest;
- Let visitors know what happens next: Has the rich content been sent to their email? Will a salesperson be in touch in the next few hours? Let the lead know what to do next so they know what to expect and what to do next.
- reaffirm the value of the offer: repeat how much the downloaded rich material will help you, what questions and exclusive information the lead is about to have access to;
- use social proof: show testimonials from customers who recommend the company’s product/service. This will give it more credibility and can help generate more conversions;
- insert trackable URLs: with trackable URLs you can identify and track the path that the visitor decided to take from the thank you page . This way, you can follow your lead ‘s steps ;
- Provide a field for subscribing to a newsletter : there’s nothing better than suggesting that the user receives company emails with news, right? The thank you page can also be used for this purpose.
