Working with the internet is not as easy as we would like it to be. Studying organic and paid traffic, endless competition, information circulating at the speed of light. It is even difficult to keep up with all the changes in real time and adapt to them.
However, those who are patient and learn to play the game the right way can reap extraordinary results in the long run. And save tons of money because they have studied the right concepts and strategies.
With the exponential growth of competition, social networks and search engines had to develop personalized criteria to ensure the best user experience. With that, ads arrived. A way to “ skip the queue ” and be shown with priority to the user searching for the service or product you offer.
Now, if you don’t have the money to invest in paid traffic, you’ll have to study the concepts of content marketing to grow and be seen organically. That’s exactly why we’ve made this list of tools to help you in this respect.
What is organic traffic?
All the hits that your blog or website receives are called traffic. And there is a slight difference between the types of traffic:
Organic Traffic: This is the traffic that reaches your digital channel without using advertising resources. In other words, without paying to be displayed. This traffic usually comes from search engines such as Google and Bing.
Investing in organic traffic is much cheaper ( and I say cheaper because you will have some costs, such as your study time and content production ). However, you will reap the rewards of implementing this strategy in the longer term.
Check out 4 other types of traffic you can generate for your website
If you access the Google Analytics dashboard, you will notice in the acquisition channels that they distribute the accesses to your website across a few channels, which are:
Paid Traffic: this type of traffic represents the accesses that reach your digital channel through advertisements placed on social networks such as Facebook Ads and Instagram and on search engines such as Google Ads.
With paid traffic you can see results in a much shorter period of time, however it is an expensive resource that requires knowledge and strategy.
If you don’t have the knowledge, but have the money, it’s worth investing in hiring a paid traffic manager to take care of just this task.
Direct Traffic : This represents direct access to your website. When the user types your URL directly into the browser. It can also be considered organic traffic, since you have not actually paid for the clicks.
We can consider direct traffic as a branding strategy. Because it happens when the user already has your brand so fixed in their memory that they know exactly what your URL is.
Social Traffic: represents all accesses coming from a social network, such as Facebook, Instagram, Twitter and others.
Referral Traffic: represents accesses originating from any page from any website that is not a search engine. As is the case with backlinks to a page on your website.
Benefits of organic traffic for your strategy
As we said at the beginning, organic traffic is beneficial for your business because, in addition to being a cheap strategy to implement, it also brings results over a long period of time. Therefore, we have listed some reasons to convince you to invest in building organic traffic. Check them out:
Cost-benefit – Investing in organic traffic is a strategy that will require study and knowledge of audience attraction and retention strategies. However, once your website is well ranked in search engines, it will start to run on its own, requiring less and less marketing effort to reach the right people.
Assertiveness – when you invest in content marketing to generate more traffic to your website, you can be much more assertive in attracting new audiences. This is because people are already looking for the solution you are offering. It is the perfect combination.
Durability – organic traffic will bring you long-term results. This will allow you to work less and still make money. Since an article can continue to generate sales over a long period of time.
Discover some ways to generate organic traffic to your website
Now that you know what organic traffic is and how it can benefit your business, here’s the practical part of how to attract people to your website for free.
Email Marketing
If you are building a loyal audience, you will need to establish a relationship channel. This is where you can nurture the leads captured on your website with relevant content about your brand. In addition, you can provide advance information about promotions and new products.
With a warm email list, it becomes way easier to guide visitors to your page to increase the percentage of returning visitors.
Even though most people view Pinterest as a social network, it’s also a search engine. People look for inspiration here in the form of pictures, for everything from items they need to see in their homes to places they want to travel to in the future.
Pinterest also works with SEO rules. Therefore, you need to optimize your content to rank on the platform and attract users’ attention.
SEO – Search Engine Optimization
You may have heard of SEO techniques . Which basically involves optimizing content for search engines. In other words, making your content relevant to be found on Google, for example.
Research shows that websites that rank in the top positions on Google receive 18% more traffic. Which is great for saving on ads, don’t you think?
Social media
You can use the strength of your influence on social media to boost your website ’s traffic . Using the features offered by the platforms such as “ swipe up ” and Instagram’s “ link in bio ”.
How to generate organic traffic to your website in 3 steps
In addition to knowing the ways to generate organic traffic to your website, you also need to worry about 3 other important things: Keywords , Persona and Formats .
Focus on keywords
To do well and rank your articles or products on the first page of Google or other search engines, you will need to use the right keywords.
Ubersuggest – keyword research tool developed by Neil Patel’s team. With this tool, you can access keyword suggestions and compare them with other terms.
It also shows search trends , bid prices and the positioning of results , as well as shares on social networks .
SEMRush – a more complete and sophisticated version of keyword research. With this tool, you can find out which websites are ranking on Google based on the keyword you searched for. You can also find out who your competitors are and which keywords they use that attract the most people.
Study your persona
To figure out which keywords to choose for your articles, you’ll need to remember that you’re writing for people.
That’s why it’s important to know the persona , that is, the person who will read your content and have their problem solved by it.
To get to know your persona, you will need to gather some information such as:
- What are your persona’s dreams;
- Your motivations;
- Your needs;
- What makes you afraid;
- What makes her heart flutter;
- Where she wants to go.
Invest in different formats
If you choose to work with Pinterest, you will need to learn how to transform one piece of content into 5, but in different formats.
This is because Pinterest is a very visual network, users seek inspiration through images. And you can use all the content available on your site to your advantage. Turn your written content into infographics , video posts , carousel images , etc.
