If you write content or run a company blog and are unaware of link building, you might be losing out on a fantastic chance to improve the relevancy of your website in search results. It is crucial to comprehend how this process functions.
In this article, we will go into more detail about this practice. You will understand why they are so important and how to develop link building strategies that can promote your content and help your page stand out. Also note that this is a medium and long-term effort, so don’t expect miraculous results overnight.
After all, what is link building?
Link building would be something like “link building” if we were to interpret it exactly. They are a component of the algorithm that search engines like Google and Bing utilize, and the ranking of sites is influenced by their score. This mechanism’s reasoning is rather straightforward.
For example, if you search for “flowers” on the internet, millions of results will appear. Nevertheless, there are just 10 organic results shown on Google’s first page. Which of these are most pertinent to you is determined by the search engine in what way? The link building index is one of hundreds of parameters that are considered.
The idea is that more relevant websites are those that have more links directed to them. For example, a well-known news portal ends up being referenced – or linked to – by many other business websites and, for this reason, search engines assume that it is more relevant.
You may use the same idea with your website. When a lot of other websites link to your material, it indicates that people are talking about you and find you to be relevant. You are more relevant in this sense the more links there are pointing to your website. Easy to comprehend, isn’t that right?
Building valuable links
Unfortunately, all ideas that are very simple always come up against the fact that someone will try to force a scenario to gain an advantage. In the beginning, link building had an even more decisive weight in the algorithms and many people created “link farms”, the so-called “link farms”. The idea was to build pages with many links pointing to the same place, in an attempt to force relevance.
Google and other search engines solved this by assigning a qualitative element to links. In other words, it is not enough to just have a lot of links pointing to your site; these links must come from sites considered relevant. To achieve this, an index called Page Rank was created at the time. The higher a page’s Page Rank, the more relevant the site.
Therefore, receiving a direct link from a site with Page Rank 8, for example, has a greater weight in your score than receiving 10 links from a site with Page Rank 1. In other words, this means that to be relevant, you need to gain space on other relevant sites, whether through press relations, content dissemination or through link building .
The ranking process remains a closely guarded secret among search engines (Page Rank itself no longer exists under that name), but we know that the number of links, the quality of the sites that link to you and the diversity of relevant sites linking to you all come into play. In addition, other variations are considered, such as the number of links to the domain as a whole or to a specific page.
What strategies should you adopt to improve your ranking?
The main way to attract visitors to your website is by offering quality content. When your target audience finds relevant information on a page, they will often come back to visit and see if there is new content. In addition, other content producers who read your page may cite it as a reference, increasing your link building .
Through companies specializing in digital marketing, there are also strategies for placing your links on other relevant pages. Through press relations, for example, a press release or an opinion article of yours can end up on relevant websites, helping to build a more resilient web. Over time, your page will come to be seen as a reference not only by search engines, but also by readers and other content producers.
Therefore, it is necessary to think about a strategy for growth in the medium and long term. These changes do not appear overnight and it takes some time for the transformation to occur. Some scholars on the subject also argue that older domains also have a greater weight compared to new URLs in terms of ranking.
In other words, you can adopt the following mindset regarding this topic: “build it and they will come.” After six months of maintaining a schedule of posts with defined frequency, quality curation and good dissemination strategies, it is very likely that you will notice the differences and leaps in quality.
