If keywords are the foundation of SEO, then backlinks are the pillars of the strategy. Have you ever wondered how algorithms got to your domain in the first place?
It was through the links!
Just like users, search engines only reach your domain if they have a link to follow, and they will leave as soon as that map reaches the end.
Backlinks are links specialized in guiding navigation within or outside a page.
When we click on a services menu, for example, we are clicking on a backlink disguised as a button.
The same happens when you provide a hyperlink in your content that takes the user to another page.
If you keep it within your domain, you have an internal backlink , if it goes away, an external one .
For SEO, this link structure is fundamental, as it is a strong factor in conferring authority .
So if a news page, social media post or blog that isn’t yours links to your page, it’s actually telling the search engine:
“ I trust this page. Visit it now! ”
This way, your chances of ranking increase, as you become recognized as an authority in the sector.
But how do you get backlinks?
Creating relevant content
If your content is relevant, generates value and educates the public, be sure that they will share it with their circle of friends.
Additionally, it can also become a source of research for other businesses in your field, which can reference it on their own blogs.
Guest Post Made
This is a very popular content marketing method nowadays. You form a partnership with a channel that deals with similar topics to yours, and you can post your own article and direct the user to your website.
Combining social media strategies
This is not the first time we have talked about social networks in this exclusive content, as you need to understand that no marketing strategy works miracles on its own.
Social networks are fascinating places to gain efficient links. You can make a preview available on your Facebook, for example, and if the public approves it, they will share it with their entire network, expanding your reach and relevance.
Optimize your domain
SEO Marketing is a living and ongoing strategy. It changes daily and you need to keep an eye on it to ensure the best results.
Always keep in mind that the goal, above all else, is to optimize the user experience . As a result, the user will close a deal with your brand.
Therefore, think about their consumption habits, hobbies and methods by which they will reach your page.
Be mobile friendly
Today 97% of people with internet access do so via cell phones, according to the Dow. Therefore, adapting your page to mobile access is essential to ensure a good positioning in the results.
Search engines take into account the platform through which the user is searching for information. In fact, websites that are well-connected to mobile devices are the first to be considered.
Be careful with images
Photos are a very effective way to grab your reader’s attention and keep them immersed in your domain, however, they can seriously harm your SEO strategy.
Before uploading, you need to make sure that they are in the correct format and that they have been optimized in all aspects. They need to:
- Be compressed to a smaller size without compromising quality;
- Have an Alt Tag or alternative text that will be made available if the image does not load;
- GeoTag in the case of a physical company. Location is a major selection criterion for search ranking;
- Be really necessary! Pay attention to the image and only add those that really enrich the page.
Furthermore, Google Images is also an SEO objective . If you have relevant images, you can also stand out in this field and generate a backlink of immense value for the domain.
Take care of security
In a world increasingly connected to the internet of things, a fundamental factor must be taken into account: user security.
Therefore, if you care about this and use the most up-to-date protocols recommended by experts, you will undoubtedly be ahead of the competition.
The HTTP protocol is gradually being replaced by HTTPS with an additional layer of security, ensuring that data entered and registered is encrypted with the utmost rigor.
Keep an eye on the metrics
If SEO is a strategy that changes daily, you need to keep an eye on it constantly, so metrics are more important than ever .
They quantify and report your efforts.
Don’t think that optimization is just about being at the top. There is a lot behind it that needs to be investigated in depth.
As we mentioned in SEO Wordpress, the management platforms themselves provide the most relevant data.
- Traffic generated;
- Most accessed keywords;
- Important Backlinks
- Indexed pages and other essential information.
Google provides essential tools to help you control every step of your Search Engine Optimization strategy . Keyword Planner is one of them.
Furthermore, the Page Speed Tool is essential for those who are taking their first steps, it can measure access speed and provide fantastic insights to understand the attention points of your domain.
